Try selling single earrings to those who love to mix and match.
Who says earrings need to be sold in pairs? “Try selling single earrings for mixing and matching — a fun category,” says GIA accredited sales pro John Nicolosi. “This would also include cuff earrings so not tot limit just to customers with multiple piercings,” he says.
Why Appointment-Only Could Help Cut Down OR Expand Your Store Hours
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Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”
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