Blog: In your market/fashion

If it feels like we have been grooving on chain jewelry for a while, it is because we have already done so. For some reason, the paperclip chain seems to me to be the definition of a pandemic. Maybe it's because I wrote about their fashion trends more than once, and then bought one for myself in the quarantine.

This purchase will continue to exist because the chain store will not go anywhere. But they seem to be getting bigger. Bold, gold and thick chain necklaces attract people's attention in large to oversized forms, damn, they look good.

Last fall fashion shows began to show giant chains, and the most recent fashion week consolidated this style-Tom Ford, Mons, Shaparelli, and more chain styles shown in New York and Paris in one way or another. necklace.

Maybe it's because we are still using the whole "see and be seen" atmosphere. Perhaps this is the mantra of "more is better" when we get rid of isolation. Maybe it's because necklaces are new earrings and because they won't be entangled in your mask, we would rather focus on the cool and shiny things under your face than the fact that the mask is still necessary. Maybe this is just the natural evolution of fashion and the fact that large chains look very relaxed and chic.

“Thick jewellery is definitely back. For me, it’s the essence of tactility, and the feeling when wearing it is almost as important as aesthetics,” said David Farrugia, founder and designer of Uniform Object, his first collection Supernaut relies heavily on chains. "I like to feel the weight of a heavy necklace or ring. Consumers want something that will be noticed and that they feel is worth investing in."

Whatever the reason, I am glad they are here.

Above: 18k rose gold and diamond necklace, $30,000; Walters Faith

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