In mid-October, when the new Twila True Fine Jewelry & Watches boutique in Resorts World Las Vegas opened grandly, the city was the first to be on the Las Vegas Strip since the opening of Aria in 2009 At the unveiling of the new casino resort, singer-songwriter Jordin Sparks praised her reflection. When she tried on a $244,200 white gold necklace with 21.27 carats of emeralds, she tried it on in the mirror.

Sparks plans to attend a grand event in Las Vegas the next night, and he wants to borrow a spectacular gem. "I like this necklace, but my dress is green. I'm not sure how I feel about green on green," she said.

With a sigh, she walked to the adjacent display case, displaying a variety of ruby ​​jewelry worthy of the red carpet, cold Cuban chains, and more affordable but equally fashionable basic diamond models-including the series that Sparks personally planned for her. fan.

"This is something they can afford, if they don't buy Starbucks for three months," she explained.

Sparks is not the only celebrity at the event, which marks the opening of the Southern California retailer's second store after opening its flagship boutique in Newport Beach for 5 years. A royal who's who of hip hop also attended the meeting-including Diamonté Quiava Valentin Harper, the professional rapper known as Saweetie (his breakthrough hit is "Icy Grl").

The crowd reflects True's deep connection with the music community and her reputation as a collaborator. (Twila True offers a series curated by a few celebrities. In addition to the Sparks product line, it also includes Grammy Award winner James Fauntleroy and TV personality Evelyn Lozada.)

Sparks said she met True through acquaintances and reconnected with her during the pandemic last year. "Twila, she inspired me a lot," she said. "I asked her if she would be my mentor. I just like her thinking and her way of thinking. She is just a boss."

At first glance at the resume of this philanthropist and entrepreneur, there is no denying the authenticity of this sentence.

True is an Oglala Sioux Native American from Pine Ridge Reserve, South Dakota. As the president of True Family Enterprises (the company also owns Volume Ventures, 1500 Sound Academy and Twila True Collaborations), she oversees numerous companies. But in a brief conversation at the Las Vegas opening ceremony, she told JCK that jewelry is one of her hobbies.

The combination provided by True's Resorts World illustrates the breadth of this enthusiasm.

"What makes Twila True unique is that she combines exquisite jewelry with reasonable prices, urban style and high-end jewelry," said Phillip Bosen, founder of Bosen Associates, a jewelry retail consulting firm based in Vermont. The company partnered with True to open a Las Vegas store. "Our works range from US$400 to US$500, up to US$500,000 or US$600,000."

The high-end products in the collection are emeralds, rubies, sapphires and opal jewelry in the store, which dominate the display cases in the center of this 1,164-foot boutique. Created by many partners, the outstanding style at the opening ceremony included a bracelet set with 150 carats of white and yellow gold. Carved rubies and 10.71 carats. Two diamonds ($49,650); an 18k gold and black enamel bracelet set with pearls, emeralds and 3.37 carats. Two diamonds ($18,000); and 42.52 carats. Ruby ring in 18k rose gold, 1.53 carats. Two diamonds ($20,250).

Perhaps not surprisingly, since the store opened in mid-September, the bold diamond styles have been particularly eye-catching. "We have done so well in urban jewelry, which surprised me," Boyson said. "Think about what a rapper would wear: a tall, gorgeous, cold Cuban. We have a male model wearing one — it's a piece of jewelry worth $155,000, and we do a great job with these jewelry."

Above: 18k white gold necklace weighing 52.83 carats. Two rubies and 39.87 carats. Two diamonds

2021 © RX America. Use of this website is subject to the terms of use.

Are you sure to quit?