Homer's high price shows that it is not just another commodity wing.
I don't know how or when Frank Ocean will regain the spotlight.
It has been nearly a year and a half since he released the two songs "Dear April" and "Cayendo" and the remix of each song, which shows that the beginning of the album's launch if it involves an artist who is more inclined to convention. Two years have passed since Ocean was interviewed by the media last time, and four years have passed since he performed in front of a live audience. The last time he released a complete project Blondie was in August 2016, just the day after he released another project, Hentai, it cleverly signed a contract with Def Jam and allowed him to be an independent actor. Pre-development.
Ocean is one of the few people who can attract the attention of millions of people out of thin air. He broke the silence of the media by covering the cover of the Financial Times last Friday. However, when the report focused entirely on the new jewelry collection made by Ocean, any excitement about this rare interview and its potential to be used to promote new music quickly faded.
Homer is the newly tried name of Ocean. This is a high-end jewelry collection that is only sold over the phone or in stores in New York City's Chinatown. Homer’s Instagram account has not yet posted any posts, but since the brand’s launch to the world on Friday, it has gained nearly 150,000 followers. A brief catalog of Homer’s first jewelry can be viewed on the brand’s website, while the free printed version is listed as "out of stock." Carefully read any form of lineup, and you will find that few people can afford the price.
During the 2017 holiday season, Ocean used his website and a series of holiday activities to indulge enthusiastic fans in a typical, if not more tasteful, product. In January 2020, prices will range from US$15 to US$150. From a cost point of view, other versions are equally accessible, of course, assuming you are fast enough to enter before everything is sold out. Homer belongs to a completely different category-the focus is not on selling goods to Frank Ocean fans, but on selling high-end jewelry that happens to be made by Frank Ocean.
Homer uses ceramics, gold, silver, and diamonds in cartoon pendants, chains, bracelets, rings, and earrings. Anyone familiar with the work of the artist and prolific businessman Takashi Murakami should be familiar with this.
A smiling, Pokémon-style character hanging on a silver chain is priced at $1,385, while a standalone butterfly pendant in rhodium-plated silver is priced at $780 and 18k gold is priced at $5,135. The more high-end is a purple, pink and red graphic chain made of 18K white gold and gold, as well as a large number of laboratory-made diamonds. The asking price for a rapper-level work is $471,900, the highest known price in the new Homer series. However, according to the "Financial Times" article, there is another unnamed work that sells for $1.9 million.
Even if Homer's price is much lower, it may alienate most of the fan base in the ocean, which may be unintentional, but this is a natural by-product of getting involved in fine jewelry. Fans as passionate as him will want anything related to his name, and this time they will have to face a limited budget instead of a limited supply.
You can't regret that Ocean follows his heart to make jewelry. His obligation to his fans is to accurately deliver the price they paid. Nevertheless, the latest development of his career is in stark contrast to what we are used to. Although Travis Scott's approach to brand promotion is very casual, such as creating a meal for him at McDonald's and a glass of soda in a liquor store near you, Ocean is not very interested in making him available to everyone. "I don't want our work to be cheaper than Cartier," he told the Financial Times.
The launch of Homer began in 2019. His 20 craftsman friends collectively made tables, chairs, lamps, seats and bolts in his home. Although "banal and ordinary", the ocean called the details "beautiful" the key and mechanism. None of these items were sold, but part of Homer's first collection did include classic Cuban chain bracelets, which he and his team spent a year and a half making.
With this kind of craftsmanship, let alone precious metals and gems, Ocean's wearables should be as expensive as Tiffany or Cartier, rather than priced for the masses like those of their music counterparts. No matter what you call the most valued product in Travis Scott's prolific collaboration, it still can't compare with what Ocean is doing with Homer now. It is true that Scott recently extended a helping hand to the Dior series-but few would argue that his contribution is worth buying.
Homer has also collaborated with Prada to develop an upcoming capsule, including backpacks and jackets. The latter will continue to tell the story of how others overstretched when the ocean wore a relatively plain Prada black jacket on the Met Gala. "Theme of.
These items will not be suitable for all of us. Only time will tell when Ocean will release something more democratic, whether it's cheaper products or what fans really want: new music. Homer is for the ocean first, and then for anyone who can afford it. Considering what he has given us, if you have to sit down with this, you shouldn't be too salty.